Raidious is a brand news team that builds audiences for a brand's owned media channels in real time.
Raidious was purpose-built for real-time marketing.
Digital marketing doesn't work without content.
At the end of every single online interaction, there is content.
Raidious makes the content that makes digital marketing work.
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Your organic Facebook reach is tanking. It’s OK. Everybody’s is. You are not alone. This is all part of Facebook’s plan to push more and more brands to take advantage of its paid post promotion, and you know what? That’s OK, too. Let’s take a look at a few of our client’s numbers over...
This post originally appeared on Right On Interactive. “People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in 1969, but his message is the fundamental to understanding what content marketing is, and sometimes even more importantly, what it is not. This basic distinction between traditional,...
Positioning statements are more than just taglines. They explain—succinctly and elegantly—the reason why customers should buy one product instead of another. When your brand lives up to its claims in the eyes of the customer, effective positioning has been accomplished. This post will walk through three questions a company needs...