We've spent the last few years paying close attention to digital marketing - reading scads of research and opinion on marketing operations, client needs, trends in ad budget allocations, technology, consumer behavior, SEO, emerging media, and lots of other related subjects. We've also been a part of a lot of digital copywriting initiatives over the last decade and a half or so. We've experimented, we've analyzed, and we've generally thought digital marketing to death. Here's a few things we've learned that we're fairly certain about. We reserve the right to change our opinion on some of this, but we think these statements qualify as absolute truisms, based on what we've learned.