The overall point? The conversation doesnâ€™t stop once you send out a Tweet to your followers. If youâ€™re on-point and intelligent with your tweets, your followers are more likely to retweet to their followers, and so on and so forth.
The ability to be agile with your message its platforms, and to employ rapid response when customers are voluntarily engaged with your brand, are the keys to grabbing the pigskin and hustling it into the monetization end zone.
In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we've seen the rise of owned media. What's the difference? It's mostly about Control.