Will the world take notice? Will the world care? Will two guys who ran an indexing server in their Stanford dorm rooms suddenly find themselves emissaries of political and human rights reform?
What about those 95.4 million viewers last year who are eagerly awaiting your next creative entry in the canon of ads that are often better than the game? Thatâ€™s all well and good, but theyâ€™re joining the ranks of companies like Ford in shifting marketing funding to online channels.