Static hurts. We’ve all experienced the shock we get when there’s too much of it. We actually had to buy a humidifier over at the Raidious Control because it’s like we’re one big magnetic force every time we move and every time we touch something in our new office. Anyway, without a doubt, static is not good. (Sidenote: We ARE still electric. *winks*)
Well, static electricity is comparable to static websites. We live in an ever-changing, fast-paced society, especially on the web – we’re all forced to go with the flow or get left in the dust. As the web has evolved, it saddens me to see static websites that haven’t. You know, the ones that just sit there and never change. The ones that have the exact same copy on all the same pages as they did in 2007. I mean, does that make you want to keep coming back to their site? My guess is probably not. Been there, done that.
So, I pose the questionâ€¦if you and your business are constantly changing, evolving, and growing, then why wouldn’t your content and website follow suit?
Now more than ever, businesses are looking to vertically-focused organizations like Raidious to help them. Content strategy and constant web change isn’t typically something they have time to do, nor are they fully aware of how content really shapes the web landscape. If you don’t have the knowledge or the time to do it, hire someone. But don’t just stay stagnant. You risk falling behind, or worse yet, falling out.
Avoid the static flow:
If you were just beginning to look into this, the first step would be to go in and really take a look at the content on your site and make sure it is catering to your customer. Take a content audit. Is the content easy to understand? Is it relevant and valuable to the customer? Is it optimized for web searches? (In other words, do you have keywords in your content about your services and are the pages tagged correctly so Google or Bing or any other search engine can properly index them?) Is there too much content? Is there too little?
Create content that is helpful to people, that make customers or prospects want to come to your site to see what’s new and learn about things that can help them. If you’re their trusted resource, then the chances of them going somewhere else are slim. If you’re not giving them information and creating stories they can relate to, someone out there is. Give your audience what they are looking for.
One of the number one ways to create content is through writing blog posts or articles that your customers can understand and relate to. Give them advice. Write about life. You’re beyond your business, so this is a place for people to get to know you and your company better. This is a place to highlight, to talk, and to share new stuff on a “not-so-corporate” level.
That’s only the beginning and I hope you are starting to recognize where square one is. Look, this web stuff can be tricky but to Raidious, it’s all we know and all we do. If you have any questions, let us know, but whatever you do, don’t risk the static flow.