What’s Your Company’s Position on Positioning?

Positioning statements are more than just taglines. They explain—succinctly and elegantly—the reason why customers should buy one product instead of another. When your brand lives up to its claims in the eyes of the customer, effective positioning has been accomplished. This post will walk through three questions a company needs...

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Commonly Misspelled Words: Don’t Let Them Trip You Up

If you are anything like me, you are a little dyslexic when you type. So on top of common possible misspellings, like the ones listed below, you also have to look to be sure you didn’t say “Greta” when you mean “Great” or “and” when you meant “an.” Separate Argument...

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It’s All About Quality, Not Quantity, With Facebook

Unless you’ve been living under some kind of Internet-repelling rock for the better part of a year, then you’re likely already aware that Facebook has changed the way that it is displaying content, not just from brands but also from its individual users. As expected, all sorts of experts came...

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Pretty Analytics Report. Now What?

Listen, if Facebook was able to determine relationships blossoming and waning using data, then you should see that data can tell you just about anything. You just have to know what and how you want to look at the data. Let’s take Mr. Stephen Colbert’s current situation as our example to get...

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Self(ie) Destruction: Responding in Real Time on Social

Capturing the perfect sefie is not easy. It takes skill. It takes time. And before the iPhone let you flip your camera around, it was a special ability to be able to both hold your phone and be able to find the camera button. There are bad selfies, there are...

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What is Facebook Paper?

On Feb. 3, Facebook released an iOS application called Facebook Paper. Similar to Flipboard, this little app has created a new way for users of Facebook to “explore and share stories from friends and the world around you.” Facebook Paper features the ability for users to post to their Facebook...

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Targeting Boomers and Other Digital Immigrants on Social

I still remember the first person I knew who had an email address. I was in 7th grade science class, and my friend Beth told me she had one – she even wrote it out on the chalkboard. I remember grilling her about what the “@” symbol was called and...

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The Unexpected Benefits of Content Promotion

The goal of posting, sharing and promoting content is always the same: to get it in front of as many interested eyes as possible. Whether it’s a blog post hosted on your site or it’s sharing your newest ebook with an editor at Forbes, you’re spreading your message and raising...

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Webinar: Building Engagement with Content & Lifecycle Marketing

Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide content that’s relevant, personalized and timely, throughout the customer lifecycle. Raidious and our partner, Right On Interactive, are joining forces...

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Consider Your (Stylish) Audience: Wearable Tech

Google Glass, fitness trackers, smart watches: All these innovations in wearable tech are indisputably fabulous, and yet, most are not exactly … chic. I mean, when’s the last time you saw throngs of fashion-forward women lining up around the block, clamoring for the latest “It” wearable tech accessory, like they...

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Raidious is Hiring a Senior Sales Executive

Reporting to the President, the Senior Sales Executive is expected to contact, qualify, and close prospective clients,  as well as up-sell and cross-sell to existing clients. The ideal candidate understands digital marketing specifically in the owned media space. This candidate should also have a solid working understanding of all facets...

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Raidious is Hiring a Content Correspondent

Can you answer YES to all of these questions? Are you patient and skillful with detail work? Are you able to work independently while carefully adhering to well-defined processes to produce high quality results? Do you enjoy a steady pace, open environment requiring attention to detail? If you can, then...

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Facebook’s Redesigned Brand Pages: What You Need to Know

This week, a new page design will be rolled out on Facebook. Unlike some other updates, this is not going to cause you to drastically retool or rethink your Facebook marketing strategy. In a Nutshell In simple terms, Facebook brand pages are moving to a single column instead of the...

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How to Create Engaging Graphics

When our senior director of marketing suggested that I write a post about engaging design, my mind literally exploded – well, not literally. For me, to write one blog post about how to create engaging design would probably be harder than writing an entire book about it. There is just...

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Emerging Marketing Technology Trends for 2014

by Lauren Littlefield The world of marketing is in the midst of unprecedented chaos. Marketers are scrambling to identify ways to remain visible and stand out from the crowd. From major changes in the marketing technology landscape to the rapid expansion of social media, consumers, more than ever, are driving...

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