As Raidious Control came online last week, our great team waited in anticipation while I worked to get the final bolts tightened down. I am happy to report now that the team has moved in and we are up and running!
Thanks for visiting our new site - we have spent the last few weeks on a redesign, courtesy of our very own Brian Conradt. We changed things up a bit from our old site, because a lot of our users were telling us they had visited the site, but still were not sure exactly what we did (we're a content company).
The difference between the telephone and todayâ€™s social media outlets is that today there isnâ€™t a direct call to a Governor, CEO, or President: itâ€™s a loudspeaker shouting a message to the masses.
For high-end Flash and web design, broadcast and motion graphics, animation and other kinds of graphical magic, weâ€™re glad to count the team at The Basement as not only partners and friends, but Raidious stakeholders.
If you have not had the opportunity to meet Jon, and you have a user interface project coming up, call him. After 20 minutes listening to Jon talk about user centered design, you will never see web design the same way again. If there is a whiteboard in the room, your experience will be even better. Jon, Amanda, and the Tuitive team are incredibly good at what they do, and we are incredibly proud to be working with them.
This program reminds me of Amway or some other multi-level marketing (pyramid) scheme, except you get the pleasure of spamming your friends and followers in exchange for much-desired exposure and link bait.
We have learned business behaviors because thatâ€™s â€œjust the way itâ€™s done,â€ but that doesnâ€™t make those behaviors right. With that in mind, here are the four agreements your business needs to make with itself and with its customers.
ot a great email from eMarketer this morning on one of our favorite topics:
Blending Paid, Owned and Earned Media for Branding from eMarketer.
It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.
I never used to be a believer in the adage that â€œThose who can, do, and those who canâ€™t, teach.â€ I have officially Changed My Mind, and itâ€™s all the so-called â€œexpertsâ€ that led me to do so.
Iâ€™m back in Indianapolis, working with a company thatâ€™s on the rise. Weâ€™ve been profiled in national publications, weâ€™re working with national and international clients, and weâ€™re hiring people.
Run, don't walk, to your favorite local bookstore and pick up a copy of our good friend Doug Karr's new book, "Corporate Blogging for Dummies." Trust us, you need this book. And it's not just because we at Raidious are in the book on pages 126 and 127 (not that we were looking or anything).
So you are now all set up on Facebook, Twitter, and LinkedIn. Awesome! Now there is a new network joining the mix, and it has quickly become one of the big ones: Foursquare. What is it? Where is going?
We know he'll be too humble to beat his own drum, so we'll beat it for him. Our CEO and fearless leader Taulbee Jackson is featured in today's Indianapolis Star, in the Rising Star column of the Business section.
Last week we had the opportunity to travel to Seattle, WA, to work on a video project for the Finish Line Youth Foundation. We visited Camp Eyabsut ("to rise above anything"), a week-long camp for burn victims between the ages of five and 17 sponsored by the Northwest Burn Foundation. We also spent a day at Neighborhood Bike Works before returning to Indianapolis to talk with folks at Windsor Village Park.
This past Saturday, June 26, we at Raidious celebrated our first anniversary as a company. The folks at Hirons & Associates were kind enough to donate their suite at Victory Field so we could enjoy food, drinks, and some fine baseball.
Engagement and interaction with customers is all about content. Ask all the most widely recognized, most beloved, most valuable brands with the most passionate customers and theyâ€™ll tell you the same thing.
Facebook wasnâ€™t build for brands to use as their personal playground. It was created, much as the internet as a whole, as a tool for communication and collaboration. After beta testing on Jeff Zuckerberg carried his Utopian dreams of sharing everything, all the time, to the masses when he opened the castle walls to allow anyone to join.
What happens when Raidious sends a Content Producer out on the road with a band from the Vans Warped Tour? Hijinks ensue. And, website statistics get blown through the roof. Join us on tour with The Reverend Peyton's Big Damn Band!
Back in the basement computer labs when we got our first taste of Mosaic, we knew the game was officially on. We knew that if you put it out there, it was really out there for anybody to read, forever and forever.
My topic today was the "how" behind social media. I went over several different tools, including one of our favorites at Raidious, Radian6. When I got back to my office, I found an email from Radian6 talking about their new product launch which was very exciting, and which I wrote about over on SocialMediaRisk.com. You should check it out - game changer for large enterprise.
A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully planned and executed communications plan. A truly effective media strategy bridges all of these verticals to create not only a clear, consistent online presence for your brand but also a carefully executed communications plan.
Wordpress, like any other blogging software or content management system, is nothing without humans creating content to fill it, and engaging with the site's audience.Wordpress, like any other blogging software or content management system, is nothing without humans creating content to fill it, and engaging with the site's audience.
If you are a marketer or product specialist still searching for gainful employment, I would encourage you to switch your thinking to a digital mindset. This industry can be intimidating, but in my opinion it is the industry with the best growth potential and promise.
eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What's even better is they are projecting an additional 35% for this year.
What about those 95.4 million viewers last year who are eagerly awaiting your next creative entry in the canon of ads that are often better than the game? Thatâ€™s all well and good, but theyâ€™re joining the ranks of companies like Ford in shifting marketing funding to online channels.
Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does).
Recently found this article from Forrester Research, apparently they've been looking into this. Good information!
As often happens, the public moved faster than the corporation. People expected the official digital channel of Eurostar to become a means for transmitting emergency information, and screamed when it didnâ€™t happen.
While the world doesn't stop turning just because it's the holiday season, we'd like to take a moment to remind you all that the work will always be there. Be sure to spend quality time with your families, friends and other loved ones.
Letâ€™s face it: weâ€™re all trying to find ways to game the search system. We naturally want people to find us and our products via search.
But by churning out blog posts loaded with keywords, are we just spinning our wheels?
McDonaldization. Starbucksification. WalMartasticizing. Whatever you want to call it, the mass production of homogenous web content with the single aim of moving units/conversions is the hot-button issue of today.
One of the more often-heard keywords regarding social media use by companies is ownership: â€œWho owns the conversation?â€ â€œAre you owning the conversation about your brand?â€
There are actually two distinct implications to content ownership: reputation management and risk management.
The overall point? The conversation doesnâ€™t stop once you send out a Tweet to your followers. If youâ€™re on-point and intelligent with your tweets, your followers are more likely to retweet to their followers, and so on and so forth.
The ability to be agile with your message its platforms, and to employ rapid response when customers are voluntarily engaged with your brand, are the keys to grabbing the pigskin and hustling it into the monetization end zone.
In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we've seen the rise of owned media.
What's the difference? It's mostly about Control.
As the age of open and instantaneous communication and 24-hour information availability progresses, consumers become increasingly pragmatic/realistic/suspicious of the companies selling the goods we use.
There's a fantastic article by Farhad Manjoo on Slate today entitled "Tweeting Avengers: Does venting consumer outrage on Twitter actually work?" The article is a must-read for consumers and businesses alike.
Twitter, Facebook, Yelp and other social media and crowdsourcing sites are useful as more than simply avenues for promoting business. One major means of fostering brand loyalty and garnering new business is customer service. This is a lesson heard loud and clear by the best-of-breed.
You'll notice in the research methodology, the test is not actually about broadcast media, it's about a broadcast approach to social media versus an engagement approach. This is where many online marketers stub their toes. Lots of folks tend to take a broadcast approach to a medium that is clearly built for engagement. This is like direct mailing 20,000 people the same CD with the same :30 radio spot on it. Why would you do that?
We've spent the last few years paying close attention to digital marketing - reading scads of research and opinion on marketing operations, client needs, trends in ad budget allocations, technology, consumer behavior, SEO, emerging media, and lots of other related subjects.
We've also been a part of a lot of digital copywriting initiatives over the last decade and a half or so. We've experimented, we've analyzed, and we've generally thought digital marketing to death. Here's a few things we've learned that we're fairly certain about. We reserve the right to change our opinion on some of this, but we think these statements qualify as absolute truisms, based on what we've learned.
To build a company that could actually serve the content needs of modern marketing, we had to completely rethink how marketing services is approached - particularly in regards to staffing, and the way digital marketing has been attacked in the past operationally.