Consumers exhibit a multitude of behaviors across a fragmented marketing ecosystem. In order to reach them at the right time, a thorough understanding of their behaviors is needed. Raidious provides Life Cycle Marketing strategy and execution in order to affect preferred behaviors along the customer journey.
Raidious’ history as a content-first agency means that our service offerings have naturally helped our clients excel in organic search marketing. We have also assisted our clients with website audits to expose, prevent and repair costly development errors which affect the indexability of their sites. Like our Groundwork strategy offering, our SEO Audit product is exhaustive in its coverage.
Our team of marketing managers and creatives are well versed in the digital marketing tactics which slot into lifecycle marketing. Complex email automation campaigns, text messaging, community management and interactive experiences are just some of the tactics we deliver communications during the customer journey.
Email is one of the most overlooked, yet one of the most effective channels for delivering value to a brand’s audience. Raidious provides professional email marketing services including design, copywriting and distribution to your list. We are well versed in many email technologies, and can work in your current technology environment, or can recommend new technology if needed.
BerylHealth, a healthcare communications and technology solutions provider based in Dallas, Texas, approached Raidious to assist with the complexity of a rebranding effort. In addition, BerylHealth’s content marketing needs presented specialized problems: needing to communicate value and thought leadership to an industry constantly in flux and undergoing major legislative reforms.