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Earned Media vs. Paid Media vs. Owned Media

In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we’ve seen the rise of owned media.

What’s the difference? It’s mostly about Control.

Earned media: Getting someone else to provide content about you on a media platform they own and control. Also known as Public Relations.

Paid Media: Paying someone to include your message alongside their content, on media they own and control. Also known as Advertising.

Owned Media: Providing your own content on media platforms you own and control.

Raidious deals only with owned media – we help you provide the content for the media platforms you own and control – email, blogs, social media, web video, mobile devices, and more.

UPDATE: Recently found this article from Forrester Research, apparently they’ve been looking into this. Good information.

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Taulbee Jackson

Founder at Raidious
Taulbee founded Raidious in 2009. He is currently CEO of Raidious' sister company, Rundown. He is also the author of The Owned Media Doctrine, a real-time marketing field guide for sophisticated enterprise marketers.#VictoriaOmniMomentum
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3 thoughts on “Earned Media vs. Paid Media vs. Owned Media

  1. Pingback: The Unexpected Benefits of Content Promotion | Raidious

  2. Pingback: Owned Media vs paid media vs earned media | Raidious

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Connect

Taulbee Jackson

Founder at Raidious
Taulbee founded Raidious in 2009. He is currently CEO of Raidious' sister company, Rundown. He is also the author of The Owned Media Doctrine, a real-time marketing field guide for sophisticated enterprise marketers.#VictoriaOmniMomentum
Connect

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