This week, a new page design will be rolled out on Facebook. Unlike some other updates, this is not going to cause you to drastically retool or rethink your Facebook marketing strategy.
In a Nutshell
In simple terms, Facebook brand pages are moving to a single column instead of the two-column display that’s been around for a while. This will create a cleaner page experience with less clutter, but also less content appearing on screen at one time – which isn’t necessarily a bad thing.
The “Invite Your Friends” box is moved from the right side to the left, and the posting box has moved from left to right. When logged in as an admin, a new metrics section will be on the right as well as info about ad buys and story promotions on Facebook (because of course).
Follow the Competition
The new admin and reporting panel will let you create a list of Facebook “Pages to Watch” as a list of brand pages you want to keep an eye on (read: the competition) and see how they are performing against your page.
Image sizes aren’t changing, though the redesign will show larger photos on the timeline. If you haven’t, you should really check out Raidious’ Social Media Spec Guide created by our own Ashleigh Lay and get your graphic content in order online.
What About Tabs?
One big question is what will happen to the tabs on the page. Tabs are used to promote specific pages on Facebook as well as contests and promotions. So far, Facebook has remained relatively silent on the subject of tabs.
Overall, I’m a fan of streamlined and focused Web design, which makes me happy with the overall direction of the design changes. The increased screen real estate dedicated to photos and graphics is a good move, especially when you’re trying to show as much of your amazing content as you can.
The admin panels are helpful, but not game changing, and while the “Pages to Watch” feature is nice, I can imagine a lot of competition jealousy, which is probably what the people over in Palo Alto are looking for.
Facebook openly acknowledges that only about 17 percent of your audience sees a post, with the hope that information will encourage you to buy ads to increase reach. Seeing the competition growing audience at a faster rate, through promoting posts or otherwise, can spark a little competition among page owners. Again, this isn’t a bad thing, but it is another example of how Facebook is changing the social media marketing landscape as they push to drive revenue.