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Image via Wikimedia Commons

Image via Wikimedia Commons

Every so often I’ll have a client approach me about buying followers on Twitter, or advertising on Facebook. I’m sure there are a few organizations that would benefit from these tactics, but I’ve never been a part of one.

Content draws interest, not the number of subscribers.

It truly does not matter if you have 100 or one million followers. The only thing that matters is that you are creating and communicating your message in a unique way to those who are paying attention. The better the content, the more traffic you are going to generate. Building a huge base with no content just leads to a bunch of people who do not care about what you are saying.

One million followers who do not care about you is worth nothing; 100 followers who will actively advocate for you is priceless.

How do you generate this content? Well, that’s another post. If you are new to the social media business world, start with researching what your competitors are doing. Learn what is working and what is not.

Social media platforms are the ultimate capitalistic form of marketing: open competition for any and all to see what kind of tactics are being used by the competition. The key is understanding what is working and what is not. The one fail-safe in all of this chaos is content.

In this business it is just as important to learn about what others are doing as it is to be working on your own projects. Therefore I am constantly searching platforms and watching how others are developing content.

One of my favorite quotes is from the TV show The West Wing, in which a speech writer says that “good writers borrow from other writers, and great writers just flat out steal from them.”

This could not be more true with social media marketing. Learn what content works, create it, and watch your numbers grow.