By now it has become clear that real-time brand news is the reality of marketing today. Our agile team of content correspondents has been creating real-time content for our clients for nearly five years, and a big part of our success has been our ability to navigate brand channels while at the helm of any application.
Today, I am pleased to begin a series of blog posts featuring our software partners – first up are our good friends at Right On Interactive, or ROI. Located nearby Raidious Control and founded in 2006, ROI is a marketing automation company that provides lifecycle marketing solutions that help companies build engagement throughout every customer and prospect interaction.
Winning business is critical to the success of every business, but keeping and growing that business can sometimes be overlooked in the heat of the marketing moment.
ROI’s solution is truly breathtaking, and perfect for organizations that are tired of reviewing exaggerated marketing survey results (listen to your gut – are those responses really honest?). By utilizing a patent-pending 3D scoring metric, ROI is able to leverage your customers’ and prospects’ actions, be it website visits, white papers downloaded, videos watched, webinars attended, ads clicked … well, you get the picture.
Raidious is pleased to be partners with ROI. If you’d like to learn more about how to leverage your current Raidious content plan, or how Raidious can plug in to your current ROI implementation, get in touch with us ASAP!