Social media is changing at a rapid rate. As platforms make adjustments and improvements to provide a better experience for both users and advertisers, marketers need to stay on top of what’s changing. We’ve compiled a list of the major changes that have happened in the last few weeks. But beware, these changes will quickly become history as new improvements will take their place.
Well hello, Microsoft. Don’t you wish you would have bought LinkedIN a few years ago and saved a penny? (or 25 billion) If you missed the announcement, Microsoft is buying LinkedIn.
It’s a bit soon to tell what Microsoft has planned exactly for the network, but you can expect hooks for other Microsoft products to tie into LInkedIn. Outlook, Skype, the 360 environment, it’s all coming.
It truly is a full-time job keeping up with the new features and tools that Facebook has put into the marketplace. The most impactful? The fact that Facebook ads will now reach non-Facebook users through the Audience Network, which lets marketers get in front of audiences on mobile apps, mobile websites, Instant Articles, and videos. Your move, Google.
Meanwhile, the sun is setting on Facebook Exchange, never to rise again. Reporting that 82 percent of the company’s overall revenue comes from mobile, it’s clear that Exchange, a desktop retargeting tool, will go with the dinosaurs into extinction. Seriously, who even Facebooks via desktop anymore?
- Facebook powered ads for more people
- Facebook shutting down its desktop based ad retargeting exchange
Even when Twitter does something earth-shattering, it’s not enough to outpace the blistering speed at which other social networks are innovating. Their new ad network will definitely help, but to date, no one seems too impressed with the targeting capabilities. Don’t expect massive budgets to shift overnight.
And the few extra characters in your tweets? Yeah, we’re thankful, but we’re not impressed.
- Drive more scale for your performance campaigns with Twitter
- Twitter changes rules to its 140 character limit
Everyone on the internet lost their mind a little this month with Instagram, first with the branding and app design changes, and then with the algorithm changes to the feed. In the words of our Sr. Strategist Topher Howden:
“Everything is cool. Nothing is %@*ed.”
We should expect things like this from Instagram. They’re owned by Facebook, and their parent company has made huge profitability strides by shrinking organic reach and changing usability. Everyone will freak out for a short while and then be glad when new features and tools trickle out like candy.
- Instagram has a new look
- Instagram Announces Algorithm Timeline
- Instagram announces new business tools
- And don’t forget video carousel ads
Millennials, rejoice! Just when you thought you mastered every Snapchat embellishment, the social network went ahead and added non-emoji stickers to your toolbox. Think of all the new custom snap possibilities … because sometimes emojis, doodles, pictures, videos, filters and lenses aren’t enough to adequately express your 10-second-and-gone feels.
And while you’re at it, think about the fact that Snapchat just surpassed Twitter’s number of daily active users.
- Snapchat is adding pizzazz to your selfies with non-emoji stickers
- Snapchat passes Twitter in daily usage
Any Google foray into social reminds us that Google doesn’t really understand social. We don’t expect Youtube Messenger to have a profound impact on the consumption habits of gen Z, but we could be wrong. When Google cracks the code on social sharing and interaction with Youtube videos, they’ll have struck gold.
YouTube’s New Messenger Means You’ll Never Have to Leave YouTube
Things To Keep On Your Horizon
- Facebook tests news feed sorted by topics in Australia
- Facebook will turn panoramas into “360 Photos”
- Facebook says 10K+ developers are building chatbots, analytics are coming
- Facebook Launches New Discovery Tool For Groups
- Facebook starts selling offsite ads targeting non-users too
- Instagram Testing New Business Profiles
- Your First Look at Instagram’s New Analytics
- Snapchat will soon redesign its Discover section, reports say
- Youtube Now Supports 360-degree video, VR video and Spatial Audio