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The (Mobile) Twitter Times, They Are A-Changin’

In a world of constantly evolving social media platforms and functionalities, it can be easy to miss some of the great new things happening out there. (That, or maybe you’re too busy catching up with your latest Gawker or BuzzFeed stories … or pictures of adorable animals. Happens to the best of us.) So, without further ado, here’s your refresher course on what’s changing in the mobile Twitter world.


Do you follow anyone you wish would just STOP already? Well, great news! For those people you feel obligated to follow or for those who constantly update about sports during games or who spoil the BEST episodes of your favorite guilty pleasure … meet the mute option. Soon you will be able to tell ‘em to stop without actually having to awkwardly tell them to stop. They’ll stay muted and hidden from your news feed until you’re feeling nice enough to unmute them and give them another shot.

If you don’t see this option just yet, rest easy; it’s coming to your mobile device in the coming weeks! (Don’t worry, I don’t personally have it yet, either.)


In the last couple of months, Twitter has also made changes to your photo-sharing capabilities. The first change is that you are now able to tag your friends in your photos. People tagged in pictures will receive a notification. Easy enough. And the best part? You can tag up to 10 people in a photo, and it doesn’t affect your 140 character count one bit. Welcome to the photo-tagging game, Twitter.

Additionally, you can now upload up to four images in a single tweet. They then display in a windowpane or collage-like format beneath the text of your tweet. Gone are the days of spamming your friends’ newsfeeds with picture after picture (and, now, ending up muted). Whew.

For more on these new capabilities, check out Twitter’s blog post on the topic.

App Downloads

Twitter also recently released an update that allows you to download apps from within tweets. This is technically a new form of mobile advertising that allows you to download an app from Twitter Cards or Promoted Posts, and they can actually be very handy and helpful to unsuspecting people you manage to sway your way with your tweet.

Think about it: Wouldn’t you be more likely to download a mobile app if the link was RIGHT there, rather than having to look for it later? I know I’d likely forget to circle back and find and download the app from the app store myself once I finished reading through my newsfeed. Well played, Twitter.

Twitter is also changing on the Web front, but that’s a-whole-nother ball game at this point, as the look of your account isn’t changing on mobile.

Regardless, if you need help utilizing any of these new features – mobile or otherwise – don’t hesitate to reach out. We’ve already started helping some of our existing clients make the most of these new features and would love to help anyone else who needs it.