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Congratulations to our friends at Hormel Foods on the launch of the new chichis.com!

The new site is very recipe-centric (great content strategy – you would be amazed at what you can cook with salsa), and has a very clean user interface. All the animation is script, no Flash, so it’s a little more search engine friendly.

Between the new site, some great website content “experiences” like The Apartment and ChiChi Grams, as well as their new social network marketing presence on Facebook and on YouTube, Chi-Chi’s has a great platform in place to deliver compelling, relevant marketing content.