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As a function of our partnership with email marketing solutions provider ExactTarget, we’ve been in attendance at the 2010 Partner Summit.

Panel Discussion at ExactTarget Partner Summit 2010

Panel Discussion at ExactTarget Partner Summit 2010

I was only able to attend day two, as I was finishing up some critical work in the office on the first day. But day two had some outstanding sessions and a lot of opportunities to meet and talk with some of the smartest people around.

The highlight for me was the “Best Practices in Building a Professional Service Practice” discussion panel, which featured bright minds like Scott Rhodes of Razorfish and Chris Thornton of Definition 6 among others. The discussion touched on many of the pains and struggles we’re dealing with in growing a small company into an enterprise-level agency.

Morgan Stewart, Director of Research and Strategy at ExactTarget, also gave a great talk about the strengths and weaknesses of various digital communication platforms, either alone or in concert. He presented some good research highlights to illustrate his points.

At the risk of getting a crick in my neck from patting my own back, his session was all old hat to me. It seems like we read the same research and articles. But for many of their smaller business partners I’m sure there was some revelatory information.

As with any conference, it’s not all talking heads and poster sessions. It’s also about some good networking parties, and ExactTarget definitely scored high marks. The day one evening event (which I was able to attend) was a swanky affair at Andretti Autosport. Great food, open bar, and open access to actual race cars. I even introduced myself to Michael Andretti. Great stuff.

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