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This week’s tip is short and simple. Don’t be afraid to change directions on your social media campaign.

The bottom line is that a good social campaign cannot be treated like any other marketing campaign. A strategy developed in November, executed in February, and measured along the way is not always going to be accepted by your audience exactly as planned.

Courtesy of WikiCommons

Courtesy of WikiCommons

We always talk about how important it is to measure the success of your social strategy, but the other half of that is to actually make changes to what you’re doing based on the reaction of your audience. If no one seems to care about what you’re saying, then change what your saying!

It all starts with the tip we put forth last week. Start by measuring the success of your content, then make changes to your content based on the results of those metrics.

Keep it social people!