“Voice” is the key word here. Before you go jumping on Twitter and Facebook, posting content left and right, you need to consider exactly how you want your brand to sound to your audience. This is key to being able to create real and valuable engagements with your customers.
Remember when you’re creating content for your pages that you are speaking for the brand, and not yourself. Once you’ve got that down, your followers will be more interested in interacting with the brand they know and appreciate.