Read an interesting article today on ReadWriteWeb.com. A new study from Burst Media reveals that only 14% of Boomers feel that the content on social media is relevant to them.
This is a huge opportunity for marketers. Usage among adults in social media has been on the rise. Digital content strategy is becoming more and more important to brands, and marketing content is critical to establishing a brand presence in social media.
Boomers are a key target for many marketers, and social network marketing is an untapped resource. Where to start? Social network monitoring. The best thing to do is listen first, and talk later. There’s a lot you can learn about what kinds of digital content Boomers are looking for, if you look in the right place.
And if you need a Digital Content Producer to help out – we know some great ones.