Social media is changing at a rapid rate. As platforms make adjustments and improvements to provide a better experience for both users and advertisers, marketers need to stay on top of what’s changing. We’ve compiled a list of the major changes that have happened in the last few weeks. But beware, these changes will quickly become history as new improvements will take their place.
The F8 conference in April offered some great insight into the company as a whole, and its future roadmap. It’s been a busy 2016 already for Facebook. Between Instant Articles, Facebook Live and Messenger, there have been significa nt product updates and announcements in the past several weeks.
Marketers should take note of the Branded Content Tool and new partnership with Nielsen, comScore and Integral Ad Science. The integrity of Facebook click data has long been a point of contention with some marketers who don’t see their click data corresponding with web analytics providers. Any added transparency is, of course, welcome.
The folks at Twitter just aren’t having a great time of it. After recent management shakeups and a less-than-desirably quarterly earnings report, Twitter will be under a lot of pressure to make its offerings more attractive to both users and marketers.
On the order of ‘new and improved’ there isn’t much to report. A few minor changes to abilities in private messages and image accessibility won’t get the attention of an investor audience that is eager to punish the company for its slow growth.
This month, talks of content algorithms, click-throughs and longer video content have been a friendly reminder that Instagram has a parent company – Facebook. Small but meaningful updates and announcements to its free social network are more steps towards creating a profitable business.
Since they acquired/merged with Lynda.com in 2015, LinkedIN is dialing up its co-marketing efforts with the content provider. As a marketer on LinkedIN, it would be wise to align with LinkedIN’s newly augmented interest in career development. As the professional network of choice, it only makes sense that LinkedIN has an interest in professional development content. Their investment in the new Students app and co-marketing efforts with Lynda.com are highly indicative of their future plans.
Remember when the world was new and made of butterflies and rainbows? You’ll be reminded of that unicorn-esque feeling when you read anything from Snapchat. If you have yet to lose hours of your week in collective Face Swaps or other filter entertainment, read up on the latest from Snapchat.
And if you have any interest in growing an audience here, we suggest you do so before Snapchat gets gobbled by an investor-driven company that’s interested in making money. Long may the party continue…