January and February have come and gone, and the end of the year will be here before we know it. Let’s take a look at four social media trends to keep a lookout for during the rest of 2013.
1. Social Media will be added to the classroom.
We will begin to see more colleges introduce social media into their curriculum. Some colleges have already added classes and are offering majors in social media (NYU, Columbia, Harvard, as well as other prestigious institutions). Although some people may not understand the importance of adding social media to the classroom, it has become a prevalent part of our society and is needed to prepare students for the job market and the real world.
Of course, more goes into social media than just tweeting and “liking.” Well-prepared students will come out of college with more than just social media knowledge — they’ll have a strong background and a wide range of knowledge in communications, marketing, business, psychology, etc.
2. Mobile usage on social networks will continue to rise.
How often do your social media apps crash on you? Mobile Internet for social media (and the Internet in general) is growing, fast! Last September, Facebook stated that it anticipates its mobile users will exceed PC users in the “foreseeable” future. These traditional networks need to differentiate between the mobile and desktop experience for their users. We want an app that is fast, doesn’t crash and is easy to control.
3. Advertising on mobile apps will be possible.
Twitter has already done a good job with advertising by introducing “promoted tweets,” and Facebook has also been successful with “sponsored stories.” Including this type of content into user streams is an effective way for brands to engage with their customers. Phones with mobile Internet functionality remain popular and dominate the marketplace. Advertisers must continue to evaluate the routines and lifestyles of users to create innovative marketing campaigns and take advantage of their popularity.
4. Google+ will see an increase in usage.
If you didn’t know already, Google+ has surpassed Twitter and is number two for social platform active usage. Google+ Hangouts has become increasingly popular and allows users to become more engaged in current events. For example, Vice President Biden recently asked Google+ users to join his “Fireside Hangout,” which highlighted his proposal to reduce gun violence. So watch out for more Google+ users to join these “hangouts” in the future.