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The Capacity Problem

Let’s face it… you are likely over capacity.

The online landscape has changed and so has the way we all do business today. If you are a marketer, you’re probably getting requests from the executive level DEMANDING that you get your multi-channel strategy together ASAP. To them, this is a reasonable request. But to you, the already stretched thin marketing director with a 3-4 person team, this request has just put a major kink in the marketing strategy you finalized a month ago! How do you scale your team to meet the demand?

The problem with the request is the misunderstanding of what it takes to run a multi-channel campaign. In the eyes of the “boss” it is as simple as setting up a few tools, slapping a logo on it, and letting the masses fill your pages with comments about how they love your brand….but you as a marketer know better. Oh, and by the way, there is no more budget. It’s ok though, because Facebook and Twitter are free… right?

If only it were that simple.

The questions going through your head are most likely

  • Who is going to do all of this work?
  • When we are at capacity, how will we scale?
  • Where am I going to get all of this content?
  • When will we find time to tackle this?
  • What will our strategy look like?
  • What will we write about?

If you are in this spot and feeling completely overwhelmed by this monstrous stack of tasks that have unknowingly been placed on your desk, you are not alone. But don’t fret, there are options. This scenario is the exact reason Raidious exists. In short, we can do all of this work for you.

We are structured and staffed to alleviate the capacity problem for your brand. Today there are many companies out there that can help you identify your strategy but few who will actually do the work for you. It sounds great in theory but it doesn’t solve the problem. You need doers. You need humans. We all know that the only resource for content is PEOPLE. But not just any people. You need professionals who understand how to write content. But it doesn’t stop there. You need people who can write content for the web, in the voice of your brand, in real time, in a way that marries your brand to your consumer, to the world. These people are not interns, junior level marketers, or friends of a friend who is good at Facebook.

It’s not rocket science. It is the simple truth. Employ the right people or partners to just “do the work” and you will look like a rock star to that executive team by growing your audience and bottom line. No sweat, no worries, just proper management…it is just that simple.

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