As we look towards 2016, we can’t help but also look back. Each year, as social media becomes a more sophisticated marketing tool, we see our old friends like Facebook, Twitter, YouTube and LinkedIn make updates to their marketing solutions, and we see the newer networks like Instagram, Pinterest and Snapchat expand their content distribution offerings.
Some at Raidious might tell you that 2015 was the year of Snapchat, as it transitioned from a [creepy] photo-sharing app into a content hub. Some might tell you it was the year of video, as Facebook, Twitter, YouTube and Snapchat made video marketing all the easier. And, some people at Raidious might tell you it was the year of that **bleep**-ing blue and black or gold and white dress.
Whatever your favorite social media moment was, one thing is certain: 2015 was a big year for all of the social networks. Take a look at the major social media milestones in the infographic below, and to learn what this all means for 2016, look for the Raidious Annual Report coming in January!