Twitter polls are a fun and easy feature that allows for people and brands to engage and ask questions to their audience. And, of course, complain about these new features.
Letting people edit tweets would be better than
— Todd Barry (@toddbarry) November 1, 2015
When polls were first introduced everyone was doing it. Now that the shiny new object glare has died down, we can talk about it as another tactic in your digital marketing arsenal. It offers brand audiences a chance to share their opinion and be heard as a group.
Here are a few answers to common questions I have received from clients regarding the ifs, hows and whys of Twitter polls for brands.
How many poll response options can I have?
You are limited to only two possible responses.
Can I include images?
Not as of now. Only promoted polls are allowed to have images and unless you’re willing to fork over some big bucks you’re going to have a text-only option.
How long do polls last?
Polls have a lifespan of 24 hours. Tweeters are informed of how long is left to vote, how many people have voted, as well as up-to-the-minute results of voting.
Will poll results be public?
Yup, everyone will be able to see response percentages.
What data will Twitter provide about who voted for what?
You will only be able to see the number of votes each option received and not, for example, which unique users voted for Option A or Option B. It’s all very high level, so no demographic or geographic data. (Though, if you want that key digital audience and strategic marketing information, we will be more than happy to help!)
Can I schedule polls using Hootsuite, SocialFlow or other third-party tools?
As of now you cannot and this may not change. Twitter likes it when people use their app.
And now the big one ….
What are some good ideas for using Twitter polls?
The first thing I want to say to brands thinking about using Twitter polls is to be intentional with them. Don’t create one just for the sake of creating one. Just like every part of your marketing tactics, you need to have a goal in mind.
Twitter polls are still mostly an engagement play. The benefit is feedback and letting your audience have a quick connection with the brand. They are not as useful for actionable research.
That said, here are four ways you can engage with your audience via Twitter Polls:
- Ask for feedback and actually use it! If you want engagement, you must be engaging. Listen to what your audience wants and then deliver.
- Create a quiz that lets you showcase your thought leadership or product expertise.
- Be a part of real-time outside events that relate to your brand. Ask questions about “Who Wore It Best?” at the Oscars or what their favorite commercial was during the Super Bowl.
- Activate conference and event sponsorships. Ask what people liked best about an event and if they plan on attending next year.
If you have questions about if and how you should be using Twitter polls, or any other social media marketing question, let us know! We love talking about this stuff and helping brands shine online.