Thanks for visiting our new site – we have spent the last few weeks on a redesign, courtesy of our very own Brian Conradt. We changed things up a bit from our old site, because a lot of our users were telling us they had visited the site, but still were not sure exactly what we did.
It’s understandable – we are a very different company than most marketers are used to seeing. Most advertising agencies, PR firms, and digital agencies talk a lot about technology oriented stuff like email marketing, integrated campaigns, specific platforms like Facebook and Twitter, and the buzzword of the century (so far) – Social Media.
We don’t use that language because we don’t think or operate like those kinds of companies. We are a content company. We take a content-centric approach to all of those tactics. If you think about it, it’s all content. Email marketing is successful not because of the technology, but because of the content. Social media is all content (what would Twitter be without the tweets?). Websites are just places to put content. Every analytics measurement you make in online marketing is a measurement of the success of the content. Technology doesn’t integrate with offline campaigns – the content does.
So why is everybody else so focused on all the technology?
It’s glamorous. It’s sexy. It’s the new-new thing. I totally understand – everyone at Raidious has a pretty high geek factor. We love this stuff, too. But none of it works without content.
With that in mind, we built a company to solve the right problem – the problem of how to create, manage, and distribute content online for brands in a platform-agnostic manner. What happens when you invest hundreds of thousands of dollars in something like MySpace, and then Facebook comes along? If you have a MySpace strategy, you’re screwed. If you have a content strategy, congratulations – you just got a brand new platform to publish your content! When your online strategy is a content-centric strategy, technology can just evolve all over the place, and it won’t matter – because no matter what the new-new thing is or what it becomes, it will be driven by content.
We also look at social media as a content problem (which it is). We are purpose-built not just to publish content, but to monitor and moderate the dialog around it – to leverage content that other people are producing about your brand. Most importantly, we developed a culture of optimization – we measure and optimize your content to deliver ever-increasing ROI. The longer we work with you, the better your results get.
The big question is . . . how? How do we make the content? How do we manage the dialog? How are we so different?
The answers are all here – and if you can’t find what you’re looking for, email me, and I will be happy to help. Enjoy the new site, and be sure to let us know your thoughts in the comments section!