Single Blog Title

This is a single blog caption

Windows Phone: Yes, I “Really” Like My iPhone

The first wave of television commercials for Windows Phone 7 is in regular rotation, and features smartphone users with their fingers and eyes glued to their handsets. Windows Phone users look on incredulously, asking “Really?” every time they spy a competing device and its enraptured user.

Apparently this campaign is intended to imply that other smartphones are slow, plodding devices, with enslaved users who check out of their real lives in order to fiddle around with their phones.

Maybe I’m showing my bias here, or perhaps I’m just missing the point. The way I see it, iPhone users are stereotypically enamored of the coveted device due to its greatness. In my mind, the Windows Phone users asking “Really?” are in fact asking “Really, your phone can do that? It’s that good?” because Microsoft products are inferior and clunky.

And we all know how good Microsoft is at producing handheld devices. How’s that Kin holding up for you? And where can you buy a Zune, anyway?

In the commercials, you don’t actually see anyone using a Windows Phone, er, phone. You do, however, see men urinating and attractive,scantily-clad women–sort of like the average episode of the Benny Hill Show.

And as for the tagline “It’s time for a phone to save us from our phones,” that’s not cutting it for me either. So it’s an expensive device designed to make you not want to use it? Sounds like a Microsoft product.

So yes, I “really” like my iPhone. You can keep your buggy, bloated mobile crash device.

1 Response

  1. The ad isn’t effective at anything except bashing obsessive smartphone users, who sorta have that coming — you just don’t expect a smartphone ad to bash smartphone users. You don’t see the Windows Phone until the end of the ad. Designed to get me in and out of life apparently means big buttons. So this is the Jitterbug of smartphones.

    Making something more intuitive and/or faster doesn’t necessarily mean we’ll spend less time using the device. Wouldn’t the opposite be true? The easier a device is to use, the more people use the device. (And that’s sort of what the commercial inadvertently observes.)

Leave a Reply