August 20, 2009

Broadcast vs. Engagement research, and pick-pockets as media

You'll notice in the research methodology, the test is not actually about broadcast media, it's about a broadcast approach to social media versus an engagement approach. This is where many online marketers stub their toes. Lots of folks tend to take a broadcast approach to a medium that is clearly built for engagement. This is like direct mailing 20,000 people the same CD with the same :30 radio spot on it. Why would you do that?

We Do.

We’ve noticed a plethora of social media consultants popping up all over the web, and we love it. We think most marketers could use a... Read More