By

Andrew Gouty

andrew-gouty

Andrew Gouty

Director of Marketing Strategy

More marketing analyst than Mad Man, Andrew is an experienced digital pro. He’s a staunch believer in the role of data science in marketing and uses a scientific approach to getting to the core of marketing problems.

Andrew is a middle child but doesn’t rebel too much. He’s inspired by his father, who built (from a patch of dirt to the roof) the house that he grew up in. Andrew’s own DIY skills are limited to minor maintenance on his temperamental Saab (named Sally).

Andrew's Blog Posts

Finding Your Audience With YouTube

The Google Partners Connect event series has been a good way for the Raidious team to keep up to speed on new Google platform feature... Read More

How to Use the Indy Tech Census to your Advantage

Over the last several months Powderkeg, Raidious, and a host of community partners and organizers have been hard at work preparing the first Indianapolis tech census,... Read More

4 Steps to Marketing & Sales Data Transparency

Many organizations are not equipped to communicate post or pre-sale data across sales and marketing teams. A 2015 survey of C-level marketers from over 2,000... Read More

Introducing the 2017 State of Distribution

For its second year, the Raidious team has collected a small host of data and insights on where the content distribution industry is going. One part... Read More

Your Content Calendar is Not a Strategy

Every year, millions of people adopt dieting, exercise, and a host of other more or less effective means to lose weight. Every year, like clockwork,... Read More