Andrew Gouty


Andrew Gouty

Director of Marketing Strategy

More marketing analyst than Mad Man, Andrew is an experienced digital pro. He’s a staunch believer in the role of data science in marketing and uses a scientific approach to getting to the core of marketing problems.

Andrew is a middle child but doesn’t rebel too much. He’s inspired by his father, who built (from a patch of dirt to the roof) the house that he grew up in. Andrew’s own DIY skills are limited to minor maintenance on his temperamental Saab (named Sally).

Andrew's Blog Posts

Your Content Calendar is Not a Strategy

Every year, millions of people adopt dieting, exercise, and a host of other more or less effective means to lose weight. Every year, like clockwork,... Read More

Celebrating Five Years at Raidious Control

Early February conjures an image of a very busy Raidious office. Five years ago, Raidious Control was the site of the first-ever Social Media Command... Read More

What Marketers Can Learn from Doc Emmett Brown

Let’s agree on one thing first: Doc Emmett Brown was a little nuts, yea? The wide-eyed expressions…the hair, and “Great Scott?” – these are clearly... Read More

How to Measure ROI on Social Media Campaigns

If you’re like most marketing teams, your leadership is having a hard time quantifying the successes of your owned media programs, whether they be on... Read More