Taulbee founded Raidious in 2008 with the belief that content marketing would be a driving force in the landscape of marketing communications. He wasn’t wrong. Since then he has lead Raidious to more sophisticated and industry-leading work. He wrote the book on Owned Media Marketing and teaches coursework at Ball State University. It’s not all academic, though – his strategic mind is one that the Raidious team and our clients leverage often.