Higher education is a unique beast. While many universities are content to place ads in magazines and radio, the savvy institution yearns to quantify their ROI and verify the efficacy of their marketing efforts.
Inbound marketing is a powerful tool to take your efforts to the next level. In our white paper, we explore how to build an efficient education marketing machine. Topics include:
- How inbound can help
- Calculating cost of student acquisition
- Outbound costs and ROI
- Building effective inbound campaigns
- Asset creation
- Enhancing workflow and marketing automation
- Optimizing efficiency of inbound
Download it right here to gain clearer insight into your cost of student acquisition, and determine which acquisition methods are worth your time and effort.