Long gone are the days that online shopping is seen as just a nice perk. With over 9% of all retail sales being conducted online, e-commerce continues to prove itself as an offering that customers expect, and notice if yours isn’t up to snuff.
The pace is being set by retailers and e-tailers who understand how to leverage the digital space to expand and enhance the customer’s shopping experience. If that experience isn’t seamless with your physical retail presence, you risk alienating customers to both.
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