Change can be tough. Making the shift to college life can prove quite a struggle for incoming freshmen, but colleges do their best to ease the transition. To better connect with prospective students and other core audiences, Indiana State University undertook a transition of their own — from traditional media to social.
With an underlying strategy to best reach key personae, Raidious bolstered the university’s “There’s More to Blue” campaign with a new approach to social media marketing. With record-breaking enrollment numbers for the school year, we helped excite new students about their life on campus.
Check out our use case to see how Raidious and Indiana State University proved There’s More to Blue.