For Professional Marketing Teams
We have a strategic approach, but we don’t execute it just because we’re at the start of a relationship. Our strategy offering is called Launchpad, and it’s an apt description.
Marketing should have an outcome, either changing minds or a business result (or both). If you have a problem we can help solve, we’ll help you design a solution that knocks it out. If you don’t know what your problem is, we’ll dig in and help you define it.
The Raidious creative offering solves for empathy with a focus on your audience. We put ourselves in yours and their shoes and bridge the gap that exists between you. That bridge takes many forms - but the intent is always the same: Connect people to what gives them value and joy.
Our team employs writers, designers, photographers, videographers and journalists that act and create on behalf of your team and your brand.
Copy, Design, Motion
All Content is Social
Social networks have taught brands the power that a connected consumer holds, but the network is just a means to an end. Social media is not defined by where a message lives but by the experience a person has interacting with the content. If your company has experienced backlash for being too ‘salesy’ on social channels, then you have already learned this lesson firsthand.
Content can be social no matter where it lives, and Raidious has a history of creating campaigns that resonate with a diverse set of audiences.
If you have ever bought something that didn’t fulfill its intended purpose, then you know how most marketers feel about their reporting and analytics budgets. We have a habit of disappointing ourselves by misconstruing data for insights, and research reports for an understanding of the problems we face. One does not equal the other.
Raidious employs digital research methodologies for faster access to insights historically held captive in focus groups, field trials and surveys.
Get A Handle On The Firehose
Campaign Management, Planning, Buying
There’s no denying that consumer technology habits have changed consumption patterns. Cord cutters, mobile-only Facebook users, an always-on audience – all factors predicting that brands have to meet consumers where they are and provide greater value.
Raidious approaches media buying as a marketing fiduciary. We do what’s in your interest, especially when that’s telling you to stop wasting money.
Inbound marketing exists at the epitome of our modern-day advertising and marketing. Marketing theory is no longer about the 4 Ps. Influence and FOMO are the new value and price.
Use email, content marketing and automation to your advantage, and create content that adds value in a 24/7, always-on media environment.