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Fan pages are all the rage today for businesses both large and small. My experience has been that personal pages can be just as powerful, and even more so in most cases. The key is finding a balance between your personal life and your business life with your online presence.

Sales people and entrepreneurs have an incredibly powerful tool at their disposal in a platform like Facebook. You can connect to hundreds or even thousands of potential customers, and even make those people active advocates for your cause … if you know how to communicate to them.

You see, people love dogs and kids. Photos of little Sally and Fido playing in the back yard are great for drawing friends, family, and acquaintances to your page, but that’s not going to do much for your business. Following that post up with a post about your new latest and greatest company news can lead to something more profitable.

Balance is the most important part of social media marketing. Everyone hates the sales guy who follows you around the showroom floor. Do not become that guy online.

It says it all right there in the first word, “social” media. In order to communicate effectively, and build relationships online, you have to be social. No one likes the guy that talks shop 24/7.

In order to keep your audience interested, find a balance between your personal content, and promoting your business online.

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