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Now that I’ve managed to work two music puns into the title alone, let’s get to the point: name the first topic that enters into your mind, and I’ll show you some science behind it.

Ready? Go.

“Twitter,” you say. (Nice of you to feed me the exact topic I was looking for. Way to play along. Next round is on me.)

Readability Grade Levels (courtesy Fast Company)

Readability Grade Levels (courtesy Fast Company)

Boom. I direct your attention “Nine Scientifically Proven Ways to Get Retweeted on Twitter” over at Fast Company.

The above post does a great job at summarizing the 22-page report conducted by Dan Zarrella, viral marketing scientist at Hubspot and author of the upcoming The Social Media Marketing Book. So rather than parroting what’s already out there, let’s discuss the meat-and-potatoes.

One question companies frequently ask is “Where are the numbers? What’s our ROI for investing time and money into platforms like Twitter?”

(Okay, that’s two questions. But they’re related. Deal with it.)

Zarrella’s nine month study of about five million tweets and 40 million retweets provides a great glimpse into the feasibility of applying metrics to Twitter. This wan’t just some weekend-warrior quick once-over. You can read the full report here.

The study looked at factors such as vocabulary, punctuation, choice of URL shorteners, and time of day that contributed to retweetability (find that word in Webster’s, I dare you).

The overall point?

The conversation doesn’t stop once you send out a Tweet to your followers.

If you’re on-point and intelligent with your tweets, your followers are more likely to retweet to their followers, and so on and so forth.

The propagation of tweets can thus occur exponentially. And if you’re serious about monitoring, measuring and responding, you (or your hired digital content services company) will use real tools and metrics to provide these numbers for you.

So rather than hollering “Hello!” off a cliff and waiting for an echoed response, by using metrics and employing strategies back up with scientific inquiry, you’re doing the equivalent of using GPS to find your compatriots hidden in the forest across the canyon.

And that, kids, is science. Tweet dreams are made of this (musical pun number three).

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