Ideas for a Modern Major Marketer

Design Thinking

Design and strategy, historically, have been kept exclusively separate. Even though they both answer to the same end goal. Design thinking appropriately puts these two... Read More

Connecting with Cartoons

Whether you love or hate your job, there’s no denying the relief that comes with welcoming the weekend. Saturday means sleeping in for most adults,... Read More

Your Logo is Not Your Brand

“Branding” is a word that has lost a lot of its specificity in the digital age. If you ask 10 people what the word means,... Read More

The Case for Video

If you haven’t heard, video is becoming the number one medium for engaging users across your channels. It’s disrupting the marketing industry and making a... Read More

Social Media in a Crisis Moment

Social media plays a huge role for people before a disaster hits. The way the world interacts with each other is vastly different than before... Read More

Brand Safety is the New Fad Diet

In the last 8 months, we’ve seen ad faux pas ranging from Nivea seemingly promoting white supremacy to Kendall Jenner solving the political unrest of... Read More

4 Steps to Marketing & Sales Data Transparency

Many organizations are not equipped to communicate post or pre-sale data across sales and marketing teams. A 2015 survey of C-level marketers from over 2,000... Read More

Mobile Commerce is the New Video

Video is hot right now, but mobile commerce is on fire and it’s going to blaze a new path for retail brands and marketers. Here’s... Read More

Beware the Distribution Magnifying Glass

As part of our Ten Lessons of Distribution in the 2017 State of Distribution, Sara Ling outlines some of the opportunities and pitfalls that come with... Read More

Facebook Analytics: Game Changer or Flop?

If you’ve ever done (or currently do) any form of analysis and reporting for a client, your boss, or yourself to inform strategy and next... Read More
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