Ideas

Ideas for a Modern Major Marketer

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Introducing the 2017 State of Distribution

For its second year, the Raidious team has collected a small host of data and insights on where the content distribution industry is going. One part... Read More

Brand Safety is the New Fad Diet

In the last 8 months, we’ve seen ad faux pas ranging from Nivea seemingly promoting white supremacy to Kendall Jenner solving the political unrest of... Read More

4 Steps to Marketing & Sales Data Transparency

Many organizations are not equipped to communicate post or pre-sale data across sales and marketing teams. A 2015 survey of C-level marketers from over 2,000... Read More

Mobile Commerce is the New Video

Video is hot right now, but mobile commerce is on fire and it’s going to blaze a new path for retail brands and marketers. Here’s... Read More

Beware the Distribution Magnifying Glass

As part of our Ten Lessons of Distribution in the 2017 State of Distribution, Sara Ling outlines some of the opportunities and pitfalls that come with... Read More

Facebook Analytics: Game Changer or Flop?

If you’ve ever done (or currently do) any form of analysis and reporting for a client, your boss, or yourself to inform strategy and next... Read More

Your Content Calendar is Not a Strategy

Every year, millions of people adopt dieting, exercise, and a host of other more or less effective means to lose weight. Every year, like clockwork,... Read More

Celebrating Five Years at Raidious Control

Early February conjures an image of a very busy Raidious office. Five years ago, Raidious Control was the site of the first-ever Social Media Command... Read More

November Holiday Calendar – Use it!

Before they can blow out the candle in the jack o’ lantern, put the skeletons back in the closet, and pour the poison down the... Read More
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