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The Businesses Benefits Of Pinterest’s New Analytics Dashboard

Web Analytics IllustrationHave you created your brand’s Pinterest page after reading our blog post, “The Case For Brands On Pinterest”? If your business is still on the fence on whether to use Pinterest, there is some good news to share that may influence your decision. Pinterest has made some creative changes to their analytics and dashboard to make their platform even better.  Before making your decision, consider how these changes may benefit your brand.

Prior to these recent enhancements, Pinterest’s analytics was limited to accessing information through the web.  Now, users can access data directly from mobile apps. This is significant since 75% of Pinterest activity is generated from mobile devices. Also, with these new changes, users can determine the location, gender and language of their followers. This information is critical in order to build effective and successful marketing campaigns.

Along with Pinterest’s analytics facelift, they recently announced a new feature that is called “News.” This tab is located in the upper right corner of their dashboard and allows users to view activity from people or brands that they follow.

Wondering how these changes will benefit your business? Let me tell you …

If your business adds a new Pin or creates a new board, the people who follow your business will receive a notification with these updates. Once notified, your followers can choose to click through or engage with your new content. If they connect with your page, then their followers will also see your content. Not only does this help build your audience, but it also allows your brand to see what potential customers want to see more of and may be willing to purchase.

There’s some talk that these steps are for businesses to invest in advertising on Pinterest. That is, once advertising is established on the site. Pinterest is currently testing out “Promoted Pins.” You can promote your best pins and target around them, and you’ll only pay when people click through to your site. You can check it out and join the waitlist here.

Hope this information is beneficial and will help with your decision on whether to use Pinterest for your marketing needs.

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