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This week’s tip is quick and simple. Metrics.

If you are going to use social media platforms such as Facebook, Twitter, and YouTube to market your business then you must be able to measure your success on those platforms.

With baseball season about to kick off this week, all I seem to be able to think about is numbers. If you’re a die-hard baseball fan, then you know what I mean. We are constantly thinking about numbers, and measuring the success of our team based on those numbers.

We are below .500, but why? We look at Earned Run Average (ERA), Batting Average (BA), On Base Percentage (OBP), Home Runs (HR), Slugging (SLG), On-Base Plus Slugging (OPS), etc.

In measuring social media, we have statistics like Likes, Recommendations, Retweets, Replies, Backlinks, and so on.

Measuring the success of your social media strategy easy when you have the right tools, and it’s vital to know what you need to do moving forward. Therefore my new catch phrase has become, “You can’t know what to say until you start listening.”

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