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facebook business manager

Hello, Facebook Business Manager. Goodbye, Gray Accounts.

Earlier this year, Facebook announced Business Manager, a product that allows businesses to control pages, apps and ad accounts from one place.

This week, on Wednesday, October 1, Facebook will remove all gray accounts. That means that companies managing their ads as a business, rather than through a personal profile, need to migrate to Business Manager today. If you’re unsure whether or not you are using a gray account, simply login to

Are you directed to the Newsfeed or the Ads Manager? If Facebook takes you immediately to the Ads Manager, you are using a gray account.

Time to migrate!

But before you do, it is important to note that setting up Business Manager and claiming existing pages and ad accounts are permanent actions.

When you’re ready, choose the right person in your company to set up the Business Manager. This person should be a social media manager or in a similar position and must be an admin on the primary Facebook page. After setup Business Manager, you can add more administrators to the account. All of these admins, as well as the original admin, will have the same level of access.

Begin setting up your account by clicking here. Facebook will take you through a step-by-step process to help you setup your account. If you need more information about the process, click here.

Photo via Facebook

Photo via Facebook

Once your Business Manager is set up, you’ll want to connect your primary Page. Now, you can migrate any of those gray accounts and their associated pages by going to Settings > Shared Logins > Add Shared Logins. Facebook recommends “gathering all the shared login emails, credentials, and ad account numbers and determine if your Business Manager will claim ownership of or request access to (if owned by another business or client).” Remember once you “claim” a Facebook page, it cannot change.

Now you can add additional Pages, ad accounts, people and partners to your account. You can find more information about this step here.

You can now start using your Business Manager!

To be clear, if your ad account is connected to a personal profile, you don’t have to use Business Manager. That said, keep it mind that Facebook user accounts get one ad account. If your company has multiple service lines or separate company pages, or if you are an agency, Business Manager offers more flexibility and organization to your ad account.

If you have questions about setting up your Business Manager, contact us!

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