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Today at SXSW Interactive 2011 started with the realization that my seven dollar gamble on a dual-charging iPhone cable did not pay off. My iPad and iPhone greeted me with barely-charged batteries as I awoke feeling much the same.

After a hurried drive back to Austin, I was able to get downtown and into a great session with Kevin Pollak, AOL, and some other folks called “Banking on Big Brands/Celebs for the Web.”

Brands, content, and journalism have been much-emphasized topics at the conference thus far. It’s a great time to be representing a company that specializes in developing great content for brands.

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If you don’t believe brands are thinking about or needing digital journalism and content production, then the line outside the room for the “Brand Journalism: The Rise of Non-Fiction Advertising” session would have convinced you.

I was back to stop by the FreshBooks birthday party–complete with clowns–and had a stellar ice cream sandwich for lunch, washed down with a shiner bock.

On the agenda for this afternoon: a quick jump into the keynote after my phone chargers, and a stop by the Social Media Data Visualation panel.

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