What is a QR code? How can QR codes connect your print marketing efforts to your online marketing efforts?
Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO's, VP's of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.
No matter how long youâ€™ve been around the game--basketball, marketing, or owning a bakery--there is always something new, always someone younger, faster, better.
Truly effective digital marketing is about bringing your brand's content to people utilizing the channels they use and like.
ot a great email from eMarketer this morning on one of our favorite topics: Blending Paid, Owned and Earned Media for Branding from eMarketer. It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.
Iâ€™m all for pay-walls and subscriptions. If a site has a real value to those readers willing to pay for it, then that site will survive. It not, it wonâ€™t.
Donâ€™t let content farms like Demand Media sell your own products back to you. Take charge of your online reputation and the money you spend on search engine optimization.