Earned Media

Who Should Be Using Paid Distribution?

The digital and content marketing landscape is rapidly changing. For the last couple years, we’ve known that high-volume content production and publishing, backed by a... Read More

Owned Media update: Official Research from Forrester

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does). Recently found this article from Forrester Research, apparently they've been looking into this. Good information!

Earned Media vs. Paid Media vs. Owned Media

In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we've seen the rise of owned media. What's the difference? It's mostly about Control.