Marketing and Advertising

Can This Wait Until January?

“Can this wait until January?” How many times have you heard this in the past couple of weeks? How many times have you said it?... Read More

Owned Media, Objective Driven Marketing, and Direct vs Brand Mindsets

ot a great email from eMarketer this morning on one of our favorite topics: Blending Paid, Owned and Earned Media for Branding from eMarketer. It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.

The Digital Marketing Problem

A business problem is a living, breathing entity with a mind all its own; your desired outcome is dependent on the perceptions and habits of real human beings.