Not only is this package an invaluable research tool for market intelligence, as content producers itâ€™s also a great resource for idea generation.
Five questions with Matt Chandler on his role at Raidious.
If you are going to use social media platforms to market your business then you must be able to measure your success on those platforms.
Ad Age Digital Issue has a special message on Page 6 from Raidious for CMO's, VP's of Marketing, Social Media Managers, eMarketing Managers and other like-minded folks.
ot a great email from eMarketer this morning on one of our favorite topics: Blending Paid, Owned and Earned Media for Branding from eMarketer. It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.
As always, content ruled the day. The single biggest bombshell for most folks was probably the statistics from research conducted by King Fish Media.
No one likes the guy that talks shop 24/7. Show off who you are as a person.
A business problem is a living, breathing entity with a mind all its own; your desired outcome is dependent on the perceptions and habits of real human beings.