Paid Media


Social Ads Guide for Facebook

The days of using Facebook as a free network to distribute branded content have come and gone. As Facebook continues to slash brands’ organic reach,... Read More

Who Should Be Using Paid Distribution?

The digital and content marketing landscape is rapidly changing. For the last couple years, we’ve known that high-volume content production and publishing, backed by a... Read More

Paid Distribution Q & A with Ryan Smith

Distribution, either organic or paid, is becoming increasingly vital to your digital marketing strategy. Take a look at some numbers we ran on how organic... Read More

Paid Distribution ROI for Facebook

Your organic Facebook reach is tanking. It’s OK. Everybody’s is. You are not alone. This is all part of Facebook’s plan to push more and more brands... Read More

Can This Wait Until January?

“Can this wait until January?” How many times have you heard this in the past couple of weeks? How many times have you said it?... Read More

Owned Media update: Official Research from Forrester

Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does). Recently found this article from Forrester Research, apparently they've been looking into this. Good information!