My topic today was the "how" behind social media. I went over several different tools, including one of our favorites at Raidious, Radian6. When I got back to my office, I found an email from Radian6 talking about their new product launch which was very exciting, and which I wrote about over on SocialMediaRisk.com. You should check it out - game changer for large enterprise.
Recently I had the opportunity to present a workshop at the Social Media Bootcamp presented by the Indiana chapter of the Public Relations Society of America.
eMarketer says there was a 23% increase in social media spending excluding paid advertising, which is a great sign for a company like ours. What's even better is they are projecting an additional 35% for this year.
Back in September, I wrote this post regarding the definitions of Paid Media (what Ad Agencies do), Earned Media(what PR firms do) and Owned Media (what Raidious does). Recently found this article from Forrester Research, apparently they've been looking into this. Good information!
In the past, there were basically two approaches to marketing services: earned media (PR) and paid media (advertising). More recently we've seen the rise of owned media. What's the difference? It's mostly about Control.