You need to attract users to your site and turn them into customers. Pushing backlinks to your content out to as many sources as possible is the answer.
A content strategy that prioritizes creating new content on a regular basis not only helps with SEO, but also helps your clients and customers.
ot a great email from eMarketer this morning on one of our favorite topics: Blending Paid, Owned and Earned Media for Branding from eMarketer. It does a really good job of explaining the difference between earned media (what ad agencies do), paid media (what PR firms do) and owned media (what Raidious does). I wrote a post on this last year as well, and Forrester Research has covered the subject as well.
Donâ€™t let content farms like Demand Media sell your own products back to you. Take charge of your online reputation and the money you spend on search engine optimization.
Search engines are built to â€œreadâ€ a site as a human would. An outstanding model to follow for web content writing comes from elementary school.
As the old saying goes, you donâ€™t make money writing checks. Your corporate blog should demonstrate ROI (the bottom line) and increase brand awareness (marketing goal). But how do you get there?