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USE CASE: Equifax

Acquisitions are an occasion to celebrate. They signal a strengthening of a core brand’s offer through the onboarding of experts in a relevant field, all to bring more value to customers. From the customer’s viewpoint, not much should change aside from being able to access a new line of service — but behind the scenes there are a litany of digital implications when merging a webpage into the parent company’s domain.

Equifax’s acquisition of data-driven marketing company IXI Services posed a challenge for SEO. Their site had to be incorporated into the sophisticated web of links on the Equifax domain, without disrupting organic traffic to the site. During a 3-month SEO and paid search retainer, Raidious overcame the challenge.

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Our use case shows how Raidious facilitated the site transfer and implemented a successful Paid Search program. Check it out!