It’s hard to feel like yourself when you don’t look like yourself. Go ahead, toss on a ten-gallon hat and see what in tarnation happens (we bet you’ll rustle at least a few cattle). How a brand connects with their audience comes in equal parts from the way they present themselves visually and through their spoken and written word. That’s why it’s so important for companies to refine their brand’s identity and voice before taking to the wild west of social media.
The great news is that your brand’s voice is already there, you’ve just got to know where to look. When convenience store and gas station chain MAPCO approached Raidious, we had the opportunity to guide them through that process of discovery. Unifying their brand voice allowed MAPCO to establish a consistent social presence with confidence, and bring authenticity to their interactions with store patrons.
Our white paper explores how we helped MAPCO find their voice and grow their audience. Check it out right here!