It’s a common conundrum — what do you do if you have a sizable audience on social, but are failing to elicit engagement? Brands worldwide have turned to agencies like Raidious to capture the attention of their audiences, but sometimes engaging in those conversations isn’t enough.
For Fortune 500 companies like Mercer, it’s imperative to equate social activity with activity in the sales funnel. Raidious helped guide the consulting firm’s conversations on social with a strategic plan, as well as the creation and management of a social campaign to drive meaningful engagement for both the brand and their audience.
Read our latest use case to find out how Raidious converted Mercer’s social activity to web traffic and sales leads.