Content Strategy with Touchy Subject Matter: Let’s Talk About Money

In Case Studies, Social Media Marketing by Sean Ireton

Money is one of those elephants in the room that we don’t often let enter our social lives. Revealing your salary to a co-worker or discussing debt with your friends can cause some serious social anxiety, but when you’re in the business of money there’s no way to avoid the conversation.

Personal finance apps seeking to engage audiences on social must walk a fine line. Providing factual monetary information while keeping an authentic and relatable tone is the key to success.


Our use case shows how Raidious helped our personal finance app client connect with their audience through authentic content, making those difficult conversations easier. Download the use case to learn more.